Enthralling the customer with extraordinary hotels and warm hospitality – again and again around the globe. This is the promise that ensures the success of our Hotels division. Strong brands, clear-cut standards and courteous hoteliers serve as a guarantee that guests will always enjoy the highest possible level of quality and service. Arabella International hotels offer inspiring diversity in carefully selected locations at a variety of destinations. Be it a business trip or a holiday vacation – each location and brand embodies a coherent, guest-oriented concept. Numerous awards and healthy, profit-oriented growth bear witness to the success of this strategy.
A successful connection
Innovative sales and marketing structures ensure the success of the 29 Arabella International hotels over the long term. The only German-American joint venture in the hotel industry, ArabellaStarwood Hotels & Resorts – as the holding company – manages sales and marketing for what are currently 41 hotels and resorts in Germany, Switzerland, the Balearic island of Majorca and South Africa. In addition to the 29 hotels operated by Arabella International, twelve other hotels belonging to the brands Sheraton, Westin and Le Méridien are marketed as part of this network. The joint venture thus represents all the Starwood and Arabella hotels situated in Germany, Switzerland, Majorca and South Africa.
ArabellaStarwood Hotels & Resorts incorporates some of the most renowned and best positioned brands in the hotel industry: The Luxury Collection, St. Regis, Westin, Le Méridien, Sheraton and Four Points by Sheraton. Behind this diverse range of brands is an equally diverse portfolio of hotels. At The Westin Grand Cape Town Arabella Quays, the 5-star leisure and convention hotel in the South African metropolis, guests at the spa on the 19th floor can enjoy a breathtaking view of the Waterfront and Table Mountain. Those who enjoy a historical ambience, beautiful art and extraordinary cuisine will feel at home at 300-year-old Hotel Elephant in Weimar. While the St. Regis Mardavall on Marjoca offers the highest level of European luxury.
Innovative sales and marketing structures ensure the success of the 29 Arabella International hotels over the long term. The only German-American joint venture in the hotel industry, ArabellaStarwood Hotels & Resorts – as the holding company – manages sales and marketing for what are currently 41 hotels and resorts in Germany, Switzerland, the Balearic island of Majorca and South Africa. In addition to the 29 hotels operated by Arabella International, twelve other hotels belonging to the brands Sheraton, Westin and Le Méridien are marketed as part of this network. The joint venture thus represents all the Starwood and Arabella hotels situated in Germany, Switzerland, Majorca and South Africa.
ArabellaStarwood Hotels & Resorts incorporates some of the most renowned and best positioned brands in the hotel industry: The Luxury Collection, St. Regis, Westin, Le Méridien, Sheraton and Four Points by Sheraton. Behind this diverse range of brands is an equally diverse portfolio of hotels. At The Westin Grand Cape Town Arabella Quays, the 5-star leisure and convention hotel in the South African metropolis, guests at the spa on the 19th floor can enjoy a breathtaking view of the Waterfront and Table Mountain. Those who enjoy a historical ambience, beautiful art and extraordinary cuisine will feel at home at 300-year-old Hotel Elephant in Weimar. While the St. Regis Mardavall on Marjoca offers the highest level of European luxury.
Recognizing opportunities early and exploiting them
The strategic development of Arabella International’s portfolio is based on one clearly-defined principle: pursuing growth where it makes the most economic sense. In-depth knowledge of the market and a corporate mindset stand us in good stead. As a leading German investor in South Africa, we have established a well-rounded range of products, including a luxury business hotel and superlative holiday resort, a golf course, various restaurants and a wine-growing estate, in the space of just a few years which is setting new standards in presentation and quality. Another venue for bundled business activities is Switzerland, where we operate three successful hotels. On the Balearic island of Majorca, we focus solely on luxury hotels and exclusive golfing experiences. The Arabella Golf & Spa Resort Mallorca, with three splendid hotels and three of the Island’s most beautiful golf courses, is the number one destination for guests of especially discerning taste.
The strategic development of Arabella International’s portfolio is based on one clearly-defined principle: pursuing growth where it makes the most economic sense. In-depth knowledge of the market and a corporate mindset stand us in good stead. As a leading German investor in South Africa, we have established a well-rounded range of products, including a luxury business hotel and superlative holiday resort, a golf course, various restaurants and a wine-growing estate, in the space of just a few years which is setting new standards in presentation and quality. Another venue for bundled business activities is Switzerland, where we operate three successful hotels. On the Balearic island of Majorca, we focus solely on luxury hotels and exclusive golfing experiences. The Arabella Golf & Spa Resort Mallorca, with three splendid hotels and three of the Island’s most beautiful golf courses, is the number one destination for guests of especially discerning taste.
